2/5/2009

Smith Brothers Agency Expands Service Offerings

FOR IMMEDIATE RELEASE Smith Brothers Agency Expands Service Offerings Amie Ley Joins as Director of Public Relations Pittsburgh, PA (February 5, 2009) – Smith Brothers Agency, a Pittsburgh-based independent, integrated marketing agency, announced today the addition of a public relations practice to its multidisciplinary organization. Leading the new department is Amie Ley. Prior to joining Smith Brothers, Ley held the position of Associate Director of Brand Experience at Engauge Communications. In her role, she led public relations and non-traditional marketing efforts for clients such as Airborne Health Formula, ZonePerfect Nutrition Bars, DAD’S Pet Care, Roomful Express Furniture, The Children’s Institute of Pittsburgh and NGK Spark Plugs. “We’re very excited that we’re able to offer both our existing and prospective clients a PR capability,” says Michael Bollinger, Director of Client Services. “Amie is a great addition to the team and will provide us with strategic, creative solutions for garnering publicity and buzz for our clients.” Ley’s skills range from strategic program development to the hands-on tactical execution of integrated practices including special events and media relations. Her core areas of focus include event development, experiential marketing, promotions and collaborative marketing partnerships/sponsorships. She also has a strong traditional PR and media relations background, working for both Ketchum and Burson-Marsteller, as well as serving as a PR corporate spokesperson for General Nutrition Centers. “I’m thrilled to join the Smith Brothers team,” says Ley. “I think PR is so much more than just press releases and media tours. It’s about creating interesting, relevant news and finding creative ways to disseminate it. Working in an idea-focused agency like Smith Brothers provides an opportunity to really get creative and produce work that is compelling, memorable and of course, newsworthy.” About Smith Brothers Agency, LP Smith Brothers is a full-service idea agency headquartered in Pittsburgh, PA and founded by Manhattan marketing veterans Bronson, Lindsey and Miles Smith. Their mission is to create 'Ideas That Grow Brands' for courageous clients -- like Heinz, Del Monte, SUBWAY Restaurants, Sheetz, EDMC and more. To learn more about Smith Brothers Agency, visit smithbrosagency.com. # # # Contact: Amie Ley 412.359.7239 Amie.l@smithbrosagency.com